pure ingredients
clean beauty
our promise to you
skincare ingredients matter… a lot
our formulas are effective and safe. we carefully select plant and mineral based ingredients proven to be good for skin and non-toxic to humans and the planet
here are the no-no ingredients we actively avoid to deliver our clean beauty promise
No Parabens
parabens are commonly used as preservatives in beauty products to extend shelf life
the problem is that these have been linked to concerns over their impact on hormone health, fertility, growth and reproductive development
0% parabens
0% sulfates
No sulfates
sulfates are added to many beauty products for their foaming action. harsh on skin, they trigger excess oil production
safety concerns exist around irritation of the eyes and lungs
No phthalates
phthalates are hormone disrupters found to lower fertility. For men, they are shown to reduce testerone levels and sperm counts
other concerns are its effects on the liver, kidney, lungs and endocrine system
0% phthalates
0% triclosan
No triclosan
another preservative added to beauty products to extend product shelf life, triclosan has been banned in the EU and Japan
triclosan is a known endocrine disruptor, which leads to issues with hormone health, fertility and obesity levels
No silicone
although silicone is a safe skincare ingredient added to beauty products for its smoothing and hydration benefits, it’s non-biodegradable thus not safe for the environment
we also avoid it because silicone may lead to skin clogging which aggravates acne, sensitive skin, roseacea and milia
0% silicone
0% petrolatum
No petrolatum
petrolatum is more commonly known as petroleum jelly. while it may have tiktok devotees for slugging pimples, we say it exacerbates acne
importantly it has a poor safety profile - the EU has banned petrolatum due to its accumulation in the body and carcinogenic effects
No mineral oils
from the same petroleum derived family as petrolatum, mineral oils have the same safety concerns around its carcinogenic effects
0% mineral oils
0% artificial fragrances
No artificial fragrances
artificial fragrances generally contain phthalates which are of great concern to hormonal and reproductive health
our formulas only contain natural fragrance in the form of 100% essential oil from plants
No artificial colours
artificial colours are frequently added to beauty products to improve their appearance
but this comes at the risk of product safety as many colours are known skin irritants and some are known carcinogens
0% artificial colours
0% talc
no talc
talc is a popular ingredient in the beauty industry, but it has a long documented history of asbestos contamination which can pose serious health risks for consumers including cancer
